Before you write anything, you need to know what you’re actually saying.
We help creative brands clarify who they are, what they stand for, and how to talk about it, without sounding like everyone else in the room. Thoughtful brand strategy, clear positioning, and a tone of voice you can actually use.
good brands talk (a lot)
GREAT BRANDS TELL STORIES
this is about
MORE THAN WORDS
You’ve got more to say than a bio or caption ever allows. We know…
You've got an established brand, and the work is better than good. Clients come back. Everything's running smoothly.
But then you need to explain what you actually do, and it gets messy.
Website copy takes forever to write. Your bio never feels quite right. Designers and copywriters keep asking questions you can't answer without stumbling. Every brand decision starts to feel way heavier than it needs to be.
We see you, and we can help.
what a brand story does
FOR YOUR BUSINESS
Brand Story work gives your brand a clear centre of gravity.
It turns instinct into language. Opinions into decisions. And scattered ideas into a story your whole business can build from.
MARKETING
GETS FASTER
Because you’re not rewriting the message every time you launch, pitch, or post.
DECISIONS
GET EASIER
You know what fits your brand, and what doesn’t, without second-guessing.
BRIEFS
MAKE SENSE
Designers, copywriters and collaborators get it the first time (less edits please).
YOUR VOICE
IS CONSISTENT
Across your website, bios, campaigns and content. You know what to say.
THE BRAND
IS UNIQUE
You don’t sound like a diluted version of everyone else in your industry.
so, what is a
BRAND STORY?
Brand stories get talked about constantly, and misunderstood just as much. Most people treat them like slogans or origin stories. Something neat for the About page that no one actually reads once the site goes live.
That version is neat, but not particularly useful.
A real brand story isn't about polishing up what you're already sort of saying, or finding fancy words to impress other creatives. It's the thinking that sits underneath everything else.
A brand story captures who you are, what you stand for, and how you talk about it, in language that actually works when you use it.
It gives your business a centre of gravity. The logic behind the words. The thread that connects your website, your bio, your campaigns, and how you explain what you do when someone asks at a dinner party.
When that's sorted, the words stop feeling wobbly. You're not reinventing your message every time you need to write something. Everything else finally has something solid to anchor to.
The questions you asked me to prompt responses were incredible. You were then able to take my thoughts and produce pieces of highly valuable copy like an absolute wizz. Your words have given me the confidence to talk about my business in a way that feels natural while still selling myself.
Shanae, The Visual Cue
choose the level of
CLARITY YOU NEED
All Brand Story work is designed to solve the same core problem:
making your brand easier to explain and more compelling to talk about.
The difference is depth.
Brand Story Essentials is for established brands who know they’re good at what they do, but can’t quite say it. If your About page, bios or website copy take far too long to write (and still don’t feel right), this package gives you the words you’re looking for. We clarify your positioning, shape your core brand story, and give you language you can actually use, so explaining what you do stops feeling like hard work.
| Brand strategy session | ✓ |
| Core positioning statement | ✓ |
| Short brand story (website-ready) | ✓ |
| Extended brand narrative | ✓ |
| Key messaging pillars | ✓ |
| Final brand messaging document | ✓ |
| Investment: | From $2,200 |
Brand Story + Tone of Voice is for brands who want consistency, not just clarity. It defines what you say and how you say it, so your website, marketing and everyday brand writing all sound like they’re coming from the same place. This is the work that stops your message drifting as your business grows, your team expands, or more people start writing for the brand.
| Brand strategy session | ✓ |
| Core positioning statement | ✓ |
| Short brand story (website-ready) | ✓ |
| Extended brand narrative | ✓ |
| Tone of voice guide | ✓ |
| Examples of your voice in action | ✓ |
| Key messaging pillars | ✓ |
| Final brand messaging document | ✓ |
| Investment | From $3,800 |
Full Brand Foundations is for brands who want this sorted properly, once. It’s a deeper, more comprehensive approach that brings together positioning, brand story, tone of voice and messaging foundations, designed to support growth and bigger marketing decisions. This option suits brands investing seriously in their next phase and wanting a rock-solid base everything else can build from.
| Brand strategy session | ✓ |
| Core positioning statement | ✓ |
| Short brand story (website-ready) | ✓ |
| Extended brand narrative | ✓ |
| Tone of voice guide | ✓ |
| Examples of your voice in action | ✓ |
| Key messaging pillars | ✓ |
| Website messaging direction | ✓ |
| Launch messaging guidance | ✓ |
| Final brand messaging document | ✓ |
| Investment | From $6,500 |
READY TO
GET STARTED?
Book a brand strategy call and we’ll talk through where you are, where you’re headed, and which level of clarity makes sense.
Studio Chevell sits at the intersection of brand strategy and editorial storytelling. We’re fluent in positioning and tone of voice, but our work always comes back to language. How it sounds. How it lands. And whether it actually helps you make decisions, not just live on a slide somewhere.
We work closely, ask considered questions, and listen for what’s already there. Then we shape it into a Brand Story that feels true to you, holds up under pressure, and gives everything else a clearer place to start.
Clients tend to come to us when they want strategic thinking that’s practical, language that sounds human rather than manufactured, and a brand foundation that makes the rest of the work easier, not harder.
why brands work with
STUDIO CHEVELL
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Studio Chevell is a creative copy and brand storytelling studio working with established, creative-led businesses.
Our background spans journalism, long-form editorial and marketing, which means we’re comfortable sitting with nuance, asking good questions, and shaping complex ideas into language that feels clear and considered. We’re not interested in quick fixes or trend-led positioning. We care about work that holds up over time, and words that still make sense six months from now.
This is thoughtful, editorial work, designed to be used.
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We start with listening.
Brand Story work at Studio Chevell is collaborative, exploratory and grounded in real conversations, not templates. We take the time to understand how your business has evolved, what matters to you now, and where the language has started to lag behind the work.
From there, we bring structure and clarity to what’s already there. The goal isn’t to invent a new version of your brand. It’s to articulate the one you already have, properly, so everything else has a clearer place to start.
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We work with established creative brands who have moved (or are ready to move) beyond the early DIY stage.
Often, our clients have worked with designers, copywriters or agencies before, and know the value of good words, but feel like something still isn’t quite clicking. They’re ready for a more considered foundation. One that supports growth, change, and sharper decision-making without flattening their personality.
If you care about how your brand sounds, and want language that feels both confident and human, you’re in the right place.
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Brand Story work is most valuable when the work is already there, but the language hasn’t quite kept up.
If you’ve got an established brand, returning clients, and a sense that your business has evolved faster than your words, this is likely a good fit. Especially if you’re finding it harder to explain what you do clearly, or noticing that every new piece of copy takes longer than it should.
If you’re still in the early stages, or looking for quick messaging fixes without deeper thinking underneath, this probably isn’t the right place to start. And that’s okay, we’re working on something for you.
Frequently asked
QUESTIONS
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A Brand Story is the clear narrative that explains who you are, what you do, and what makes your brand distinct. You need one if writing your website, bios or brand messaging takes far too long, sounds inconsistent, or never quite says what you mean.
If explaining your brand feels harder than it should, this work helps fix the foundation.
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Brand Stories focus on clarity and foundations. Copywriting focuses on execution.
Brand Story work gives you the language and positioning that makes copywriting faster, clearer and more consistent. Many clients start with Brand Stories, then move into copywriting once the groundwork is in place.
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Brand Stories are best suited to established brands who are already doing good work but feel stuck articulating it. If your messaging feels vague, inconsistent, or overly time-consuming to write, this work is designed for you.
It’s generally not suited to pre-launch brands still figuring out their core offering.
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All Brand Story options solve the same core problem: helping you articulate your brand clearly and confidently.
The difference is depth.
Brand Story Essentials focuses on positioning and core narrative.
Brand Story + Tone of Voice adds guidance on how your brand sounds, so messaging stays consistent as you grow.
Full Brand Foundations is a deeper, more comprehensive setup designed to support scale and bigger marketing decisions.
Each option is explained in detail on its own service page.
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Yes. Brand Story Essentials and Brand Story + Tone of Voice are designed to be purchased directly, with clear scope and a structured onboarding process after checkout.
Full Brand Foundations is enquiry-only due to the variable scope involved.
Still have questions? Take a look at the FAQ or reach out anytime.